Publicitate (D’ale publicității)

Overview

A satire of artificiality in advertising, especially surprising due to the moment when it was made, in the mid 1980s. The ironic clichés anticipate the sexualized imagination of the 1990s: young women biting lasciviously from a piece of chocolate that melts on their face, lovers sipping allusively on a champagne, the cork of which pops under pressure. Advertising is, at the same time, a tribute to the efforts of the shooting crew, forced to work in difficult conditions - that are hyperbolized in the film - and to find all sorts of ingenious solutions so that the implausible situations they present look as polished and as desirable as possible.

Production

Universitatea Nationala de Arta Teatrala si Cinematografica "I.L. Caragiale"