War of Internet Addiction

网瘾战争

Overview

网瘾战争 is an anti-censorship machinima advocacy production on behalf of the mainland Chinese World of Warcraft community, aesthetically notable for being made entirely in in-universe style. A protest against internet censorship in China, it was first uploaded by video creator nicknamed "Sexy Corn" onto Tudou.com, within days of its release it was banned from a few PRC video sites such as Youku.com, but has since struck a chord with the wider public beyond the gaming community, eventually becoming more popular on-line than Avatar. The 64-minute video expresses the frustrations of mainland Chinese WoW players being restricted to mainland servers and presents their grievances and normal feelings to the real world, inasmuch they are often marginalized as being Internet addicts dwelling inside virtual worlds. While the video was considered to be bold and rebellious by the Chinese government, it won the Best Video award in the 2010 Tudou Video Film awards. [from wikipedia]