CineMagia: The Story of São Paulo's Video Stores

CineMagia: A História das Videolocadoras de São Paulo

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Overview

Before the streaming era, the video stores were the key for the beginning of home video experience in Brazil. The documentary narrates the history of São Paulo's mom-and-pop video stores from its appearance to the vanishing of this platform. Owners, employees, customers and critics talk about the experience of renting a movie.