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Is Everybody Listening?

6.5 (2)1947-09-0519m
Documentary

Overview

A documentary about the 82% of US citizens that listen to the radio for their entertainment, news and sport.

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User Reviews from TMDB

CinemaSerf

CinemaSerf

April 4, 2022

5/10

This is quite an interesting documentary looking at how C.E. Hooper - quite possibly the first ratings company - uses cold-calling techniques to assemble data from American audiences to help inform sponsors and producers about radio listening habits in the United States. From Jack Benny's "Benny" show listened to by 20 million Americans each week to Walter Winchell. News, sport and comedy - "I don't hold with furniture that talks"! 400 independent stations and over 1000 syndicates take this medi…