Lord Alan Sugar

Biography

Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.

Known For

The Graham Norton Show

GMTV

An Audience with...

Room 101

Friday Night with Jonathan Ross

World in Action

The Apprentice

The Apprentice: You're Fired!

All Movies (3)

• Cinderella: A Comic Relief Pantomime for Christmas2020 · as Self
• When Football Changed Forever - The Story of the 1991/1992 Football Division One Season2016 · as Self
• Micro Men2009 · as Self

All TV Shows (20)

• The Apprentice: Unfinished Business2026 · as Self
• The Celebrity Apprentice2025 · as Self - The Boss
• Transfer 3602024
• Amol Rajan Interviews2021 · as Self - Interviewed Guest
• The Home That 2 Built2014 · as Self
• The Michael McIntyre Chat Show2014 · as Self - Guest
• Gadget Man2012
• The Celebrity Apprentice Australia2011 · as Himself
• Young Apprentice2010
• Sport Relief Does The Apprentice2008
• The Alan Titchmarsh Show2007 · as Self
• Comic Relief Does The Apprentice2007
• The Graham Norton Show2007 · as Self
• The Apprentice: You're Fired!2006 · as Self
• The Apprentice2005 · as Self - The Boss
• Friday Night with Jonathan Ross2001 · as Self
• Room 1011994 · as Self
• GMTV1993 · as Self
• An Audience with...1978 · as Self
• World in Action1963