Tony Asher
Biography
Anthony D. Asher (born May 2, 1939) is an American songwriter and advertising copywriter who is notable for his collaborations with Brian Wilson (of the Beach Boys) and Roger Nichols in the 1960s. Asher co-wrote eight songs on the Beach Boys' 1966 album Pet Sounds, including the singles "God Only Knows", "Wouldn't It Be Nice", and "Caroline, No". According to Asher, he mainly served as a lyricist for Wilson's songs, but in some cases also contributed musical ideas. Asher also composed jingles, such as Mattel's slogan "You can tell it's Mattel—it's swell!", and contributed songs to The Partridge Family.
Known For

Classic Albums

Brian Wilson: I Just Wasn't Made for These Times

Beautiful Dreamer: Brian Wilson and the Story of Smile

Classic Albums: The Beach Boys - Pet Sounds

The Beach Boys: Endless Harmony

Pet Stories
All Movies (6)
- Classic Albums: The Beach Boys - Pet Sounds2010 · as Self
- The Beach Boys: Wouldn't It Be Nice2005 · as Self
- Beautiful Dreamer: Brian Wilson and the Story of Smile2004 · as Self
- Pet Stories2003 · as Self
- The Beach Boys: Endless Harmony2000 · as Self
- Brian Wilson: I Just Wasn't Made for These Times1995 · as Self
All TV Shows (1)
- Classic Albums1997 · as Self - lyricist