Never Give Up

Seasons

1

Episodes

35

Networks

Youku, Tencent Video, iQiyi

Overview

In 1979 Jinjiang, two lifelong friends take different paths to overcome poverty—one building a garment business from a small fishing boat, the other transforming agriculture through tradition and innovation. As their families grow and face challenges, they pave the way for a new era of “Made in Jinjiang,” driven by resilience, ambition, and unity across generations.